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Local Customs

Thailand is predominately a Buddhist country and the culture and customs are largely dictated by Buddhist laws. Respect and hierarchy play an important part in Thai culture and as such, personal questions are often asked in order for Thais to establish where they stand. Do not take this as being impolite as no malice is intended. It is simply a way for the Thais to work out how they should best communicate with you. Age is often one of the first questions asked as older people are shown a great deal of respect. An older person is referred to as ‘pi’ while a younger person is known as ‘nong’.

The concept of ‘face’ is of great important in Thailand; you should, under no circumstances, embarrass a Thai in public and cause them to ‘lose face’. Never raise your voice, regardless of how stressful a situation becomes. Decorum is important to Thais, and though they are used to foreigner’s faux paux, you should try to note some of their important etiquette considerations.

One of the most memorable impressions of Thai culture is their graceful wai, where hands are brought together in a prayer-like gesture at the chest, and heads are bowed slightly. You’ll encounter it often in the Kingdom as a sign of welcoming and respect to visitors. As a guest and foreigner you needn’t wai back unless its an important and respected person, such as an elder. Generally, the ‘junior’ among you initiates the exchange of wais, however, adults do not wai children or service staff.

Never touch a Thai person’s head as this is regarded as the most sacred place on the body and avoid pointing your feet at anyone. Always remove your shoes when entering a Thai person’s house or temple. Avoid talking negatively about the royal family, who are highly revered throughout Thailand, so as not to cause any offence. In certain places, such as cinemas, t is also necessary to stand and be silent when the national anthem is played.

When entering temples, you need to ensure that shoulders and knees are covered and remember that beachwear is only appropriate on the beach. Men should never remove their tops, unless they are by a pool or on the beach, and women should dress conservatively when out and about, particularly in rural areas.

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